Legal
Cookie Policy
How and why we use cookies on 247rapidresponse.co.uk, set under UK GDPR / PECR rules.
Effective date: 26 May 2026
Last reviewed: 26 May 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences and analyse usage. Some cookies are strictly necessary. Others require your consent under UK GDPR and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Cookies we use
Strictly necessary (no consent required)
| Cookie | Purpose | Duration |
|---|---|---|
| rr247_cookie_consent | Stores your consent choice for non-essential cookies | 12 months |
Analytics & advertising (only with consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish users, measure site usage | 2 years |
| _gid | Google Analytics | Distinguish users (24h) | 24 hours |
| _gat_* | Google Analytics | Throttle request rate | 1 minute |
| _gcl_* | Google Ads | Conversion tracking from Google Ads clicks | 90 days |
| NID, IDE | Ads personalisation | Up to 13 months |
3. How to manage cookies
You can change your cookie preferences at any time:
- Email info@247rapidresponse.co.uk with "Cookie consent reset" in the subject line and we will respond within 3 working days, or revisit the site after clearing your browser cookies for this domain to see the consent banner again
- Clear your browser's cookies for this site to reset your choice
- Use your browser's settings to block all third-party cookies (this may affect functionality on other sites)
4. Third-party cookies
Some pages embed third-party content (e.g. Google Maps, YouTube). These providers may set their own cookies under their own privacy policies. We do not control these cookies, see each provider's policy for details.
5. Changes
We will update this Policy if our cookie usage changes. The "Last updated" date will reflect the most recent revision.