Privacy Policy

Effective date: 26 May 2026
Last reviewed: 26 May 2026
Data Controller: 247 Rapid Response Ltd, Companies House #14505329.

1. Who we are

247 Rapid Response Ltd ("we", "us", "our") is the Data Controller for personal data collected through our website (247rapidresponse.co.uk) and during the provision of our services. Our registered address is recorded with Companies House under #14505329.

For privacy enquiries, contact: info@247rapidresponse.co.uk

2. What personal data we collect

We collect the following categories of personal data:

• Identity data: name, title, occupation (if provided)
• Contact data: phone number, email, postcode, full address (when a job is booked)
• Booking data: service requested, urgency, preferred dates/times, photos sent via WhatsApp/email
• Financial data: payment details (processed via our PCI-compliant payment provider, we do not store card numbers)
• Technical data: IP address, browser type, device, pages viewed (collected via Google Analytics / GTM with your consent)
• Marketing data: if you opt in, your preferences for receiving newsletters

3. How we collect it

• Direct from you, when you call, fill in our website form, WhatsApp us, email us, or interact with the chatbot
• Automatically, via cookies and analytics on our website (only with your consent)
• From third parties such as letting agents or property managers booking on your behalf

4. Why we use it (lawful basis)

• To provide services, performance of contract (Article 6(1)(b) UK GDPR)
• To comply with safety, tax and consumer-rights laws, legal obligation (Article 6(1)(c))
• To improve our services and respond to enquiries, legitimate interests (Article 6(1)(f))
• For marketing communications, consent (Article 6(1)(a)), withdrawable at any time

5. Who we share it with

We do not sell your data. We share it only with:

• Our directly employed engineers, to complete your job
• Our payment processor (e.g. Stripe / WorldPay) to process card payments
• Email and form-handling providers (e.g. Web3Forms / Formspree) to receive enquiries
• Cloud hosting providers (where servers are located in the EU/UK or under a Data Processing Agreement)
• Google (Analytics / Ads), only with your consent
• HMRC, regulators, or law enforcement where legally required
• Professional advisors (accountants, solicitors) under confidentiality

6. How long we keep it

• Booking and invoice records: 6 years (HMRC requirement)
• Customer enquiries that did not become bookings: 12 months
• Analytics data: 14 months (default GA4 retention)
• Marketing consents: until withdrawn or 3 years of inactivity, whichever is sooner

7. Your rights under UK GDPR

• Right of access, request a copy of the data we hold
• Right of rectification, correct inaccurate data
• Right to erasure, request deletion (subject to legal retention)
• Right to restriction, limit processing while disputes are resolved
• Right to data portability, receive your data in a machine-readable format
• Right to object, to direct marketing or processing under legitimate interests
• Right to withdraw consent, at any time, where consent is the lawful basis

To exercise any of these rights, email info@247rapidresponse.co.uk. We will respond within 30 days.

8. Complaints to the ICO

If you believe we have not handled your data properly, you have the right to complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113

9. Cookies

For details on the cookies we use, please see our Cookie Policy.

10. Changes to this policy

We may update this Policy. The "Last updated" date at the top will reflect the most recent revision. Material changes will be notified via the website.